Frequently Asked Questions

Wozku is an advocacy-led growth platform. It helps enterprises activate employees, partners, customers, and event attendees to amplify campaigns with one click—turning trusted voices into a measurable growth channel alongside Ads, Email, and SEO.

Advocacy-Led Growth is the practice of scaling word-of-mouth by orchestrating the people closest to your business. Instead of relying only on ads or email, advocacy taps into trust-based networks to drive registrations, engagement, and pipeline—all measurable.

Marketing executives, field and event marketers, community managers, partner teams, HR/employer branding leaders, and CMOs use Wozku. It’s built for enterprise teams but simple enough for smaller groups.

Traditional channels are oversaturated, costs are rising, and audiences trust peers over brands. Advocacy breaks through by activating authentic voices that people still listen to.

With Wozku, registrants, partners, and speakers can share registration links in one click. Their networks become distribution channels, delivering organic sign-ups at lower cost.

Wozku prompts attendees to share reminders and updates in advance. Customers like Salesforce have achieved up to 62% registration-to-attendee conversion by running advocacy through the event cycle.

Attendees scan a QR code or click a link to instantly share posts. This makes them part of the campaign and creates real-time buzz inside and outside the venue.

Yes. Wozku works equally for in-person, virtual, or hybrid events. It activates both on-site participants and online attendees to share content.

No. Advocacy works across the full lifecycle: pre-event to boost registrations, during to amplify buzz, and post-event to extend conversations.

Wozku lets community members share milestones, updates, and success stories externally. This keeps them active while making the community visible to a broader audience.

Yes. Former employees or program alumni can keep amplifying campaigns, extending advocacy beyond active members.

Customers can share testimonials, case studies, and wins with guided posts. This builds credibility and turns customer stories into measurable brand reach.

Employees receive brand-aligned, one-click posts they can personalize. This helps them authentically showcase culture, values, and open roles.

Yes. Many brands use Wozku to amplify CSR, DEI, and sustainability efforts by mobilizing employees and partners to spread the message.

Partners get pre-approved, co-branded posts that can be shared with their networks. For example, Veeam generated over 2M reach at its Propartner Summit through partner advocacy.

Yes. Executives can share guided posts that feel authentic while staying on-message - strengthening both their personal brand and the company’s authority.

Results vary by audience and program. Customers have seen up to 26% click-to-registration, 62% registration-to-attendee, and 11× ROI. What’s guaranteed is measurement - every share, click, and conversion is tracked.

Every share is tagged and tracked. You can see who shared, how many clicks it drove, how many registrations followed, and the pipeline it influenced.

Yes. Customers have reduced CPL significantly - in some cases by 70% - because trusted networks convert better than cold ads.

Referrals reward individuals for bringing leads. Advocacy amplifies at scale, with or without incentives, and focuses on visibility, registrations, and ROI.

Social tools schedule and publish your own posts. Wozku enables employees, attendees, and partners to share for you - multiplying reach through trusted voices.

Influencer marketing pays outsiders for reach. Wozku activates insiders - people already connected to your brand - for authentic and measurable growth.

Community platforms focus on internal engagement. Wozku takes that energy outward, turning communities into external visibility and pipeline.

Event tech manages logistics. Wozku makes your event trend by mobilizing attendees to amplify content before, during, and after.

No. Wozku works alongside Ads, Email, and SEO. Advocacy extends their impact rather than replacing them.

Participants get ready-to-go posts they can publish on LinkedIn with one click. No copy-paste or rewriting required, though personalization is allowed.

Guided UGC means people share authentic posts that still align with brand guidelines. Wozku provides pre-written variations, so posts feel personal yet stay on-message.

Yes. Wozku supports gamified contests with live leaderboards - popular at events for driving engagement.

Yes. Wozku connects natively with LinkedIn. Content flows can also redirect users to thank-you pages, assets, or community hubs.

Most campaigns launch in minutes. Marketing teams can set them up without IT support.

It’s a feature that lets you schedule a mass release of posts at one time - creating a coordinated “LinkedIn thunderclap.”

After sharing, participants can be sent to a thank-you page, gated content, or custom URL - giving marketers control over the next step.

Yes. Data is hosted on AWS with encryption at rest and in transit. Access is tightly controlled and audited.

All customer data is securely stored on AWS servers, compliant with enterprise standards.

No. Campaigns can be launched without IT lift. Governance controls are available for enterprises that want oversight.

Yes. Data processing and permissions comply with GDPR.

Yes. Wozku is designed to support multi-team, multi-region deployments. Marketing, HR, and partner groups can all run campaigns in parallel.

Enterprises like Salesforce, MongoDB, Elastic, Red Hat, Veeam, and Women in Cloud trust Wozku for advocacy-led growth.

Examples: Salesforce achieved 11× ROI, Red Hat generated 987 new registrations, MongoDB reached 3.2M people, Elastic drove 1.42M reach, and Veeam generated 2.1M impressions in a week.

No. While built for enterprises, smaller teams also use Wozku because it’s easy to launch and doesn’t need IT setup.

Pricing depends on campaign volume, participants, and features. Flexible enterprise plans scale across departments and geographies.

Yes. Customers get onboarding, customer success support, and access to playbooks for best practices.

Wozku offers demos and pilot programs so teams can validate advocacy-led growth in their context.

Most customers see measurable outcomes - shares, clicks, registrations - within their first campaign, often in days.

Wozku warms target accounts by activating employees and partners connected to those accounts. Advocacy adds trust to ABM outreach.

Yes. In B2B, peer trust heavily influences decisions. Advocacy-led growth scales that trust into a measurable channel.

Because you’re leveraging networks instead of bidding for impressions. Advocacy lowers CPL and improves conversion quality.