About Us

Word of mouth has always been the most trusted driver of business. Buyers believe peers more than ads, colleagues more than campaigns. But there was a reason word of mouth never became a growth strategy in B2B: it didn't scale. It was scattered, unpredictable, and impossible to measure.

AI changed creation. Content is no longer scarce; teams can produce a hundred variations in minutes. But the problem that remains is distribution. Great stories don't spread just because they exist. Without scale, even the best content disappears into noise.

We've seen this pattern before. Email existed for decades, but it only became a growth engine when platforms made it scalable - millions reached in a click, outcomes tracked with precision. Social platforms are already here, but distribution through people - employees, partners, customers, communities - is still stuck in its pre-platform era.

Wozku exists to change that.

We turn advocacy into a system of scale: word of mouth designed, activated, and measured like any other channel. This is the Fourth Growth Engine. Ads, SEO, and Email rent attention. Advocacy is different. It is owned influence - and when scaled through networks, it compounds into the most powerful growth engine of all.

Behind The Name

Wóz + Ku

The name comes from two parts: Wóz, the Polish word for wagon, symbolizing carrying things further, and Ku, short for kudos. Wozku is the wagon that carries your message further - while giving kudos to the community members who power it.

Leadership Team

Kamanashish Roy

Founder & CEO

Roy brings more than two decades of experience in B2B digital marketing and enterprise GTM. His strength lies in bringing together the right people to build audacious categories - not a "me-too" businesses.

At Wozku, he is driven by a deep belief in Advocacy-Led Growth and works across strategy, customers, and execution to shape it as the fourth engine of B2B marketing and establish it as a category in its own right.

Mithilesh Das

Co-founder & CTO

With 20+ years in enterprise software, Mithilesh has built and scaled platforms that serve millions of users, leading engineering teams across diverse industries.

His leadership strength is in designing systems that are scalable, resilient, and future-ready. At Wozku, he drives product and technology, bringing together AI, engineering discipline, and scale to turn advocacy into a dependable and measurable growth channel.

Jayant Kumar Mahto

Co-founder & COO

Jayant has over 15 years of experience scaling startups from the ground up. With two successful exits - FirstCry (listed) and Glaucus (acquired) - he has a proven track record in building operational frameworks that enable sustainable growth.

As COO, he orchestrates operations, finance, and scale initiatives, ensuring Wozku's advocacy engine is efficient, resilient, and built to last.

Vishwanath Harpanahalli

Co-founder & CBO

Vishwanath has spent 25+ years in sales and marketing, holding leadership positions at IBM and Autodesk before helping Formlabs scale to $4M ARR.

His expertise is in transforming products into revenue engines through go-to-market strategy and enterprise sales. As CBO, he leads business growth and global expansion, making Advocacy-Led Growth a core strategy for enterprises worldwide.