Advocacy-Led
Growth @ Scale

Add human influence to your growth playbook - activate people who matter to amplify your story. Experience “Word Of Mouth” promotion on steroids:


Measurable for Marketers

Addictive for Advocates

Profitable for Pipeline


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Advocacy-Led Growth

Orchestrate - Measure - Scale

Traditional B2B digital marketing is expensive, outbound tactics are ignored, and content struggles with stickiness, authenticity, and credibility. Brands invest in communities, yet most efforts stall in early stages without driving tangible business impact.

Wozku transforms this landscape with a journey-based approach - catalyzing target audiences into scalable advocates, orchestrating endorsements, creating viral loops, and converting organic engagement into a high-ROI marketing engine.

Result?

A thriving community of captive, high-intent audiences that drive real business growth.

Book an Intro Call Friendly chat, no pressure

From the C-Suite to the Field

Works Across Your Organization


Advocacy helps every team. Wozku gives leaders clear results, helps managers scale programs, and lets practitioners launch in minutes. It fits your current channels and turns trusted voices into outcomes you can measure.

CMOs VPs Founders
Add a new growth engine that works with Ads, Email, and SEO.
See attribution across campaigns and channels.
Improve efficiency and tell a clear ROI story.
8X ROI from the campaigns you already run

The Advocacy Flow

Advocacy, Orchestrated and Measurable


Wozku makes advocacy work by removing friction. It prompts people at the right moment and gives them the right content - so sharing feels natural to them and stays aligned to your brand. Every action is then tracked, so you see the real impact in clicks, registrations, and pipeline.

Trigger

Engage people at the right moment - during registration, a live session, or a campaign touchpoint.

Share

Guided UGC in one click - easy to personalize, natural to publish, always on-message.

Measure

Track every share, click, and conversion to prove ROI.

35% of our Customers are Fortune 2000 Global Companies. See how they scale Advocacy with Wozku.

The Gap

Every Campaign Without Advocacy Gives Competitors an Opening


The people closest to your business — employees, customers, partners, attendees — are your most trusted voices. But without orchestration, most stay silent. Even if they share, it's scattered, off-brand, and unmeasured. Every unactivated voice is missed reach, missed registrations or missed pipeline, often captured first by competitors who are activating advocacy.

Silent voices

Missed signups

+
Off-brand posts

Diluted impact

+
No measurement

No seat at the table

=
Competitors win

Case Studies

Customer Success Stories

Salesforce event

Proved Community Advocacy Delivers 11x ROI

26% Click → Registration 62% Registration → Attendee 10.7M Potential Reach

Advocacy embedded into post-conversion flows turned quiet moments into an automated growth loop - driving 23.3K clicks and 46.2K total reactions (likes + comments).

"Wozku helped us reduce our per registration cost by 70% helping us get much better ROI from our events investments."

Ajit Belani

Head of Growth & ABM,
Salesforce

9.5M potential reach from ecosystem syndication

9.5M Potential Reach 7.9K Clicks 68.7K Reactions

Employees, users, community members, event attendees etc. syndicated product stories, launches, gated content and resources across social network lowering acquisition costs and compounding demand.

"Wozku really opened up a new level of awareness for our events. Seeing our attendees' posts flood social media, and using our event hashtags, was incredible. It brought more people to our social pages and helped us reach a much wider audience through authentic, organic content-exactly what we were aiming for."

Abhishek Sharma

MongoDB

2.1M potential reach via partner network

2.1M Potential Reach 15k likes Partner activation

A friendly contest among partner organizations and employees of those organizations activated co-marketing initiatives of products and solutions across the ecosystem at scale.

"Our triumph on LinkedIn during the Propartner Summit Social Champ campaign highlights the significant benefits of inventive approaches and cooperative alliances. Through the utilization of gamification and garnering support from within our partner network, we attained unparalleled visibility and engagement, affirming our status as frontrunners in the industry."

Kushagra Sharma

Head of Marketing - India & SAARC,
Veeam Software

987 registrations with $0 paid media

987 net-new Registrations 500K+ Potential Reach 0 Paid Media

As the event was live-streamed, in-person attendees invited fellow community members to join in real time - turning on-site Attendee Engagement into 987 net-new registrations without additional ad spend.

"Women In Cloud is more than a community - it's a movement. With Wozku, we have been able to transform a static process with dynamic engagement, create visibility into a super fan base, and distribute economic opportunities to the global market. We look forward to scaling our mission with this powerful tool."

Chaitra Vedullapalli

President & Co-Founder,
Women In Cloud

Community advocacy across 120K members

3.9M Potential Reach 9.7K Clicks 25.1K Reactions

Coordinated member-led advocacy across 80+ countries sustained amplification - contributing to two Guinness World Records achieved by Women in Cloud.

930K+ potential reach from gamified attendee engagement

930K+ Potential Reach Live attendee engagement Multi-geo activation

A social-media contest series turned on-site participants into advocates across cities - using real-time leaderboards and rewards to drive social media promotion during live sessions and activities.

Advocacy that builds executive & partner influence

Executive reach Repeatable playbook Ecosystem lift

Standardized advocacy across partner motions turned announcements and joint offers into co-distributed content with measurable visibility.

Why Wozku?

Built for Enterprise. Simple for Every Team


Wozku combines enterprise-grade security and scalability with consumer-grade simplicity. Teams can launch campaigns in minutes, while IT and Ops get the control and compliance they need. No integrations required, no complex setup - just advocacy that works from day one.

Zero IT lift

Launch campaigns in minutes without dependencies.

Secure & compliant

Data encrypted in transit and at rest with strict access controls.

Governance built-in

Admins define guardrails to keep advocacy on brand and consistent.

Scalable by design

Works across multiple teams, regions, and programs.

3 leading communities with 8M+ members use Wozku to mobilize worldwide.

Wozku in Action

Campaigns That Carry Further


Wozku plugs into the campaigns you already run. Whether you’re hosting events, launching products, or building communities, advocacy makes every program carry further and deliver measurable ROI.

Pricing Plan

Lite

$00

Launch fast, learn quickly, and upgrade only when the timing fits.

Start for Free Instant access + core features

Create Wozku Links

Create Campaigns

Analytics (limited)

Premium

Contact

The complete advocacy engine for events, campaigns & community activation

Request a Demo Live walk-through + best-practice setup

Everything in Lite, plus:

  • One-Click Publish: Campaign page and direct links.
  • Hold & Fire: Coordinate post burst at a set time or interval.
  • Community Activation Engine: Find, tier, and mobilize advocates.
  • Wozku Score & Community: Rank people by reach, engagement, and influence.

  • AI Content Studio: Generate posts, variations, and run A/B tests.
  • Poster Creator: Live social posters and frames.
  • Assisted UGC: Provide the brief; let them personalize.

  • Live Game Engine: Run live contests with a real-time leaderboard.
  • Embed Live: Show rankings on your website or screens.
  • Coupons & Rewards: Distribute unique or batch coupon codes.

  • Redirect Anywhere: Send participants to a thank-you page or a gated asset.
  • Forms (drag-and-drop): Capture leads without leaving Wozku.

  • Full Analytics & Data Export: Shares, clicks, reactions, conversions, and advocate insights.

Add-ons: Onsite support, Dedicated CSM, Integrations

 

Looking for Agency Plan? Schedule a meeting here.

Ask us how one of our customers achieved the following in a recent campaign:

(Actual Screenshot)



The Next Decade Belongs to Advocacy-Led Growth


Growth costs are rising, trust in traditional channels is fading, and communities are becoming the new marketplace. The brands that win will be the ones that activate their networks - employees, customers, partners, and attendees - to carry their message forward. Wozku makes that shift possible today, turning advocacy into a channel that is orchestrated, measurable, and scalable.