Zero IT lift
Launch campaigns in minutes without dependencies.
Advocacy-Led
Growth @ Scale
Add human influence to your growth playbook - activate people who matter to amplify your story. Experience “Word Of Mouth” promotion on steroids:
Measurable for Marketers
Addictive for Advocates
Profitable for Pipeline
Advocacy-Led Growth
Orchestrate - Measure - Scale
Traditional B2B digital marketing is expensive, outbound tactics are ignored, and content struggles with
stickiness, authenticity, and credibility. Brands invest in communities, yet most efforts stall in early
stages without driving tangible business impact.
Wozku transforms this landscape with a journey-based approach - catalyzing target audiences into scalable
advocates, orchestrating endorsements, creating viral loops, and converting organic engagement into a
high-ROI marketing engine.
Result?
A thriving community of captive, high-intent audiences
that
drive real business growth.
From the C-Suite to the Field
Works Across Your Organization
Advocacy helps every team. Wozku gives leaders clear results, helps managers scale programs, and lets practitioners launch in minutes. It fits your current channels and turns trusted voices into outcomes you can measure.
Add a new growth engine that works with Ads, Email, and SEO.
See attribution across campaigns and channels.
Improve efficiency and tell a clear ROI story.
8X
ROI from the campaigns you already run
Amplify programs: events, launches, and ongoing campaigns.
Mobilize employees, customers, and partners with simple plays.
Standardize advocacy with guardrails and reporting.
75X
Reach through coordinated amplification
Launch advocacy in minutes with no IT lift.
Fill seats, boost participation, and lower CPL.
Track shares, clicks, sign-ups, and engagement in real time.
90%
Lower CPL via automation & tracking
Warm pipeline with peer reach and referrals.
Amplify hiring, culture, and employer brand stories.
Co-market with partners and extend joint launches.
25+
Use cases to plug in acrossteams
The Advocacy Flow
Advocacy, Orchestrated and Measurable
Wozku makes advocacy work by removing friction. It prompts people at the right moment and gives them the right content - so sharing feels natural to them and stays aligned to your brand. Every action is then tracked, so you see the real impact in clicks, registrations, and pipeline.
Trigger
Engage people at the right moment - during registration, a live session, or a campaign touchpoint.
Share
Guided UGC in one click - easy to personalize, natural to publish, always on-message.
Measure
Track every share, click, and conversion to prove ROI.
35% of our Customers are Fortune 2000 Global Companies. See how they scale Advocacy with Wozku.
The Gap
Every Campaign Without Advocacy Gives Competitors an Opening
The people closest to your business — employees, customers, partners, attendees — are your most trusted voices. But without orchestration, most stay silent. Even if they share, it's scattered, off-brand, and unmeasured. Every unactivated voice is missed reach, missed registrations or missed pipeline, often captured first by competitors who are activating advocacy.
Silent voices
Missed signups
Off-brand posts
Diluted impact
No measurement
No seat at the table
Competitors win
Case Studies
Customer Success Stories
Proved Community Advocacy Delivers 11x ROI
26% Click → Registration
62% Registration → Attendee
10.7M Potential Reach
Advocacy embedded into post-conversion flows turned quiet moments into an automated growth loop - driving 23.3K clicks and 46.2K total reactions (likes + comments).
"Wozku helped us reduce our per registration cost by 70% helping us get much better ROI from our events investments."
Ajit Belani
Head of Growth & ABM,
Salesforce
9.5M potential reach from ecosystem syndication
9.5M Potential Reach
7.9K Clicks
68.7K Reactions
Employees, users, community members, event attendees etc. syndicated product stories, launches, gated content and resources across social network lowering acquisition costs and compounding demand.
"Wozku really opened up a new level of awareness for our events. Seeing our attendees' posts flood social media, and using our event hashtags, was incredible. It brought more people to our social pages and helped us reach a much wider audience through authentic, organic content-exactly what we were aiming for."
Abhishek Sharma
MongoDB
2.1M potential reach via partner network
2.1M Potential Reach
15k likes
Partner activation
A friendly contest among partner organizations and employees of those organizations activated co-marketing initiatives of products and solutions across the ecosystem at scale.
"Our triumph on LinkedIn during the Propartner Summit Social Champ campaign highlights the significant benefits of inventive approaches and cooperative alliances. Through the utilization of gamification and garnering support from within our partner network, we attained unparalleled visibility and engagement, affirming our status as frontrunners in the industry."
Kushagra Sharma
Head of Marketing - India & SAARC,
Veeam Software
987 registrations with $0 paid media
987 net-new Registrations
500K+ Potential Reach
0 Paid Media
As the event was live-streamed, in-person attendees invited fellow community members to join in real time - turning on-site Attendee Engagement into 987 net-new registrations without additional ad spend.
"Women In Cloud is more than a community - it's a movement. With Wozku, we have been able to transform a static process with dynamic engagement, create visibility into a super fan base, and distribute economic opportunities to the global market. We look forward to scaling our mission with this powerful tool."
Chaitra Vedullapalli
President & Co-Founder,
Women In Cloud
Community advocacy across 120K members
3.9M Potential Reach
9.7K Clicks
25.1K Reactions
Coordinated member-led advocacy across 80+ countries sustained amplification - contributing to two Guinness World Records achieved by Women in Cloud.
930K+ potential reach from gamified attendee engagement
930K+ Potential Reach
Live attendee engagement
Multi-geo activation
A social-media contest series turned on-site participants into advocates across cities - using real-time leaderboards and rewards to drive social media promotion during live sessions and activities.
Advocacy that builds executive & partner influence
Executive reach
Repeatable playbook
Ecosystem lift
Standardized advocacy across partner motions turned announcements and joint offers into co-distributed content with measurable visibility.
Why Wozku?
Built for Enterprise. Simple for Every Team
Wozku combines enterprise-grade security and scalability with consumer-grade simplicity. Teams can launch campaigns in minutes, while IT and Ops get the control and compliance they need. No integrations required, no complex setup - just advocacy that works from day one.
Secure & compliant
Data encrypted in transit and at rest with strict access controls.
Governance built-in
Admins define guardrails to keep advocacy on brand and consistent.
Scalable by design
Works across multiple teams, regions, and programs.
3 leading communities with 8M+ members use Wozku to mobilize worldwide.
Wozku in Action
Campaigns That Carry Further
Wozku plugs into the campaigns you already run. Whether you’re hosting events, launching products, or building communities, advocacy makes every program carry further and deliver measurable ROI.
Pricing Plan
Lite
$00
Launch fast, learn quickly, and upgrade only when the timing fits.
Start for Free Instant access + core featuresCreate Wozku Links
Create Campaigns
Analytics (limited)
Premium
Contact
The complete advocacy engine for events, campaigns & community activation
Request a Demo Live walk-through + best-practice setupEverything in Lite, plus:
- One-Click Publish: Campaign page and direct links.
- Hold & Fire: Coordinate post burst at a set time or interval.
- Community Activation Engine: Find, tier, and mobilize advocates.
- Wozku Score & Community: Rank people by reach, engagement, and influence.
- AI Content Studio: Generate posts, variations, and run A/B tests.
- Poster Creator: Live social posters and frames.
- Assisted UGC: Provide the brief; let them personalize.
- Live Game Engine: Run live contests with a real-time leaderboard.
- Embed Live: Show rankings on your website or screens.
- Coupons & Rewards: Distribute unique or batch coupon codes.
- Redirect Anywhere: Send participants to a thank-you page or a gated asset.
- Forms (drag-and-drop): Capture leads without leaving Wozku.
- Full Analytics & Data Export: Shares, clicks, reactions, conversions, and advocate insights.
Add-ons: Onsite support, Dedicated CSM, Integrations
Looking for Agency Plan? Schedule a meeting here.
Ask us how one of our customers achieved the following in a recent campaign:
(Actual Screenshot)
A Common Workflow
With or Without Wozku
With Wozku
Without Wozku
-
1Create Post Content & Image
-
2Send a mail to everyone to share the attached Post & Image
-
3Request everyone to update you once they have posted
-
4Try to manually check LinkedIn to figure out who has published
-
5Blindly follow-up with everyone to post & update you
-
6Extract data from mail and maintain an excel
-
7Reply to mails explaining every step and suggesting options
-
8Manually check every post to make sure that the content is not changed
-
9Try to create report of who has published and potential reach
-
10Kill the campaign out of frustration
The Next Decade Belongs to Advocacy-Led Growth
Growth costs are rising, trust in traditional channels is fading, and communities are becoming the new marketplace. The brands that win will be the ones that activate their networks - employees, customers, partners, and attendees - to carry their message forward. Wozku makes that shift possible today, turning advocacy into a channel that is orchestrated, measurable, and scalable.