Zero IT lift
Launch campaigns in minutes without dependencies.
Add human influence to your growth playbook - activate people who matter to amplify your story. Experience “Word Of Mouth” promotion on steroids:
Measurable for Marketers
Addictive for Advocates
Profitable for Pipeline
Advocacy-Led Growth
Traditional B2B digital marketing is expensive, outbound tactics are ignored, and content struggles with
stickiness, authenticity, and credibility. Brands invest in communities, yet most efforts stall in early
stages without driving tangible business impact.
Wozku transforms this landscape with a journey-based approach - catalyzing target audiences into scalable
advocates, orchestrating endorsements, creating viral loops, and converting organic engagement into a
high-ROI marketing engine.
Result?
A thriving community of captive, high-intent audiences
that
drive real business growth.
From the C-Suite to the Field
Advocacy helps every team. Wozku gives leaders clear results, helps managers scale programs, and lets practitioners launch in minutes. It fits your current channels and turns trusted voices into outcomes you can measure.
The Advocacy Flow
Wozku makes advocacy work by removing friction. It prompts people at the right moment and gives them the right content - so sharing feels natural to them and stays aligned to your brand. Every action is then tracked, so you see the real impact in clicks, registrations, and pipeline.
Engage people at the right moment - during registration, a live session, or a campaign touchpoint.
Guided UGC in one click - easy to personalize, natural to publish, always on-message.
Track every share, click, and conversion to prove ROI.
The Gap
The people closest to your business — employees, customers, partners, attendees — are your most trusted voices. But without orchestration, most stay silent. Even if they share, it's scattered, off-brand, and unmeasured. Every unactivated voice is missed reach, missed registrations or missed pipeline, often captured first by competitors who are activating advocacy.
Missed signups
Diluted impact
No seat at the table
Case Studies
Advocacy embedded into post-conversion flows turned quiet moments into an automated growth loop - driving 23.3K clicks and 46.2K total reactions (likes + comments).
"Wozku helped us reduce our per registration cost by 70% helping us get much better ROI from our events investments."
Ajit Belani
Head of Growth & ABM,
Salesforce
Employees, users, community members, event attendees etc. syndicated product stories, launches, gated content and resources across social network lowering acquisition costs and compounding demand.
"Wozku really opened up a new level of awareness for our events. Seeing our attendees' posts flood social media, and using our event hashtags, was incredible. It brought more people to our social pages and helped us reach a much wider audience through authentic, organic content-exactly what we were aiming for."
Abhishek Sharma
MongoDB
A friendly contest among partner organizations and employees of those organizations activated co-marketing initiatives of products and solutions across the ecosystem at scale.
"Our triumph on LinkedIn during the Propartner Summit Social Champ campaign highlights the significant benefits of inventive approaches and cooperative alliances. Through the utilization of gamification and garnering support from within our partner network, we attained unparalleled visibility and engagement, affirming our status as frontrunners in the industry."
Kushagra Sharma
Head of Marketing - India & SAARC,
Veeam Software
As the event was live-streamed, in-person attendees invited fellow community members to join in real time - turning on-site Attendee Engagement into 987 net-new registrations without additional ad spend.
"Women In Cloud is more than a community - it's a movement. With Wozku, we have been able to transform a static process with dynamic engagement, create visibility into a super fan base, and distribute economic opportunities to the global market. We look forward to scaling our mission with this powerful tool."
Chaitra Vedullapalli
President & Co-Founder,
Women In Cloud
Coordinated member-led advocacy across 80+ countries sustained amplification - contributing to two Guinness World Records achieved by Women in Cloud.
A social-media contest series turned on-site participants into advocates across cities - using real-time leaderboards and rewards to drive social media promotion during live sessions and activities.
Standardized advocacy across partner motions turned announcements and joint offers into co-distributed content with measurable visibility.
Why Wozku?
Wozku combines enterprise-grade security and scalability with consumer-grade simplicity. Teams can launch campaigns in minutes, while IT and Ops get the control and compliance they need. No integrations required, no complex setup - just advocacy that works from day one.
Launch campaigns in minutes without dependencies.
Data encrypted in transit and at rest with strict access controls.
Admins define guardrails to keep advocacy on brand and consistent.
Works across multiple teams, regions, and programs.
Wozku in Action
Wozku plugs into the campaigns you already run. Whether you’re hosting events, launching products, or building communities, advocacy makes every program carry further and deliver measurable ROI.
Launch fast, learn quickly, and upgrade only when the timing fits.
Start for Free Instant access + core featuresThe complete advocacy engine for events, campaigns & community activation
Request a Demo Live walk-through + best-practice setupEverything in Lite, plus:
Add-ons: Onsite support, Dedicated CSM, Integrations
Looking for Agency Plan? Schedule a meeting here.
(Actual Screenshot)
A Common Workflow
Growth costs are rising, trust in traditional channels is fading, and communities are becoming the new marketplace. The brands that win will be the ones that activate their networks - employees, customers, partners, and attendees - to carry their message forward. Wozku makes that shift possible today, turning advocacy into a channel that is orchestrated, measurable, and scalable.